Smart Online Marketing Advice for Small Business Owners

How to get maximum results with limited resources

MINNEAPOLIS--(BUSINESS WIRE)-- The year 2010 saw an influx of small business owners bringing themselves online. In fact, an October 2010 survey from the National Small Business Association (NSBA) found that 84 percent of small business owners surveyed have a website. However, determining efficient online marketing tools is still a challenge.

Minnesota-based Deluxe Corp. (NYSE:DLX) has been serving small businesses for over 95 years, continuously evolving to meet the changing needs of their customers. Throughout the last decade, the company has consistently ensured that small business owners have access to easy-to-use and affordable products and services. Dave Hemler, president of small business solutions for Deluxe Corporation, offers the following advice for those with limited marketing resources in the business year ahead:

    --  If you have $1000- Consider establishing a professional website with a
        service provider that will not only host your site, but also help you
        with the design and upkeep. See Deluxe's Small Business Solutions for
        options.
    --  If you have $500 -Have your logo redesigned by a professional, so that
        it works in both the physical and the digital world. They can provide
        you with multiple versions so you can choose what you want and work with
        you to fine-tune your logo until it's perfect. Online services such as
        www.logomojo.com have affordably priced packages for logo design.
    --  If you have $250 -Invest in services that will help you maximize the
        impact your website is having. SEO tools or search marketing services
        are great ways to help you understand the ROI of your online
        investments.
    --  If you have no budget, but have an hour -Spend your spare time
        exchanging information with your fellow entrepreneurs on online
        communities, or familiarize yourself with social network platforms
        (Facebook, Twitter, Foursquare) to drive traffic to your website.

About Deluxe Corp.

Through its industry-leading businesses and brands, Deluxe Corporation helps small businesses and financial institutions attract and retain customers. In addition to its personalized printed products, the Company offers a growing suite of business services, including logo design, payroll, web design and hosting, business networking and other web-based services to help small businesses grow. The Company also sells personalized checks, accessories and other services directly to consumers. For more information about Deluxe, visit www.deluxe.com.

    Source: Deluxe Corporation

Released December 14, 2010