"Stand Up For Your Right to Write Checks" Campaign Aims To Preserve Payment Freedom

THREE-QUARTERS (75%) OF AMERICAN CONSUMERS INSIST THEY SHOULD HAVE THE FREEDOM TO PAY AT STORES OR RESTAURANTS WITH WHATEVER METHOD THEY CHOOSE - CHECK, CREDIT/DEBIT CARD, OR CASH, ACCORDING TO A NEW STUDY CONDUCTED BY IPSOS FOR THE "STAND UP FOR YOUR RIGHT TO WRITE CHECKS" CAMPAIGN. ALSO, MORE THAN A THIRD (38%) OF CONSUMERS WOULD CONSIDER WALKING OUT OF, OR NOT RETURNING TO, A STORE OR RESTAURANT IF THAT BUSINESS REFUSED TO ACCEPT CHECKS AS A METHOD OF PAYMENT EVEN THOUGH THEIR CHECK IS VALID, WRITTEN FROM A LEGITIMATE FINANCIAL INSTITUTION AND THEY HAVE PROPER IDENTIFICATION.

THOSE ARE AMONG THE RESULTS OF A SURVEY PRESENTED BY "STAND UP FOR YOUR RIGHT TO WRITE CHECKS," A CONSUMER ADVOCACY PROGRAM - SPONSORED BY DELUXE CORPORATION (NYSE:DLX) - THAT SEEKS TO PRESERVE THE FREEDOM OF CONSUMERS TO PAY HOW THEY WISH WITHOUT BEING PRESSURED TO USE CREDIT OR DEBIT CARDS RATHER THAN CHECKS OR CASH.

CHECK WRITING, UNLIKE CREDIT CARD CHARGES, DOESN'T INVOLVE CARD INTERCHANGE ("SWIPE") FEES THAT ARE SENT OUT-OF-STATE AND TAKE MILLIONS OF DOLLARS OUT OF THE LOCAL ECONOMY.

TO LEARN MORE ABOUT THE "STAND UP FOR YOUR RIGHT TO WRITE CHECKS" CAMPAIGN, VISIT WWW.RIGHTTOWRITECHECKS.COM, OR THE CAMPAIGN'S FACEBOOK PAGE.

    NEWS: New Campaign to Preserve Consumers' Right To Pay With Checks

    FORMAT: News Package with Extra Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at: http://multivu.prnewswire.com/broadcast/44377/press.html

    SOUNDBITES:
    * Susan Eick, Vice President, Deluxe Corporation & Spokesperson, The
      "Right To Write Checks' Campaign
    * Merchants
    * Consumers

    B-ROLL INCLUDES:
    * Payment Transactions via credit card and check
    * Deluxe Corporation Headquarters

VIDEO PROVIDED BY: Deluxe Corporation

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

SOURCE Deluxe Corporation