Kevin Jones named President of Deluxe Merchant Services

Download as PDF

Founder of recently acquired Celero Commerce brings 20-plus years of experience to Deluxe

MINNEAPOLIS--(BUSINESS WIRE)-- Deluxe (NYSE: DLX), a trusted payments and data company, today announced the appointment of Kevin Jones as President of its Merchant Services division.

Jones founded Celero Commerce in 2018, rapidly scaling it to process more than $28 billion across 175 banking partners and 55,000 small business customers annually. Deluxe acquired Celero earlier this month, positioning Deluxe Merchant Services as a top-10 non-bank merchant acquirer, based on Nilson reporting.

Prior to launching Celero, Jones led First American Payment Systems’ strategic partner channel before leaving to found Anovia Payments, where he delivered an 8.5x investment return. Deluxe later acquired First American in 2021, which now serves as the backbone of the company’s Merchant Services division.

“Kevin brings the experience and leadership to expand our merchant business, and I am excited to welcome him as part of the Deluxe leadership team,” said Barry McCarthy, President and CEO of Deluxe. “He brings the perspective that comes with creating entirely new ventures in a rapidly changing payments environment and has helped the payments industry evolve in ways we could’ve only imagined 10 years ago. His demonstrated ability to deliver for customers and drive ROI is a natural fit for our culture.”

Jones’ track record has been one of implementing innovative payments solutions through a user-friendly high-tech bundle.

“I am excited to be joining Barry and the team at Deluxe,” Jones said. “The strength, scale, and scope of the combined entity position us to win and grow faster than either organization could alone. The marriage of shared customer focus, distribution channels, proprietary processing platforms, and award-winning service creates a uniquely compelling offer in the marketplace.”

About Deluxe Corporation

Deluxe, a trusted payments and data company, champions business so communities thrive. Our solutions help businesses pay, get paid, and grow. For more than 100 years, Deluxe customers have relied on our solutions and platforms at all stages of their lifecycle, from start-up to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions and hundreds of the world’s largest consumer brands, while processing more than $2 trillion in annual payment volume. Our reach, scale and distribution channels position Deluxe to be our customers’ most trusted business partner. To learn how we can help your business, visit us at www.deluxe.com.

Brian Anderson, VP, Strategy & Investor Relations
651-447-4197
brian.anderson@deluxe.com

Keith Negrin, VP, Communications
612-669-1459
keith.negrin@deluxe.com

Source: Deluxe Corporation

Released August 17, 2026